F.A.Q.

We know you might have questions about Kibbleless, our services, and the Go Kibbleless movement.

Below, you’ll find answers to some of the most common questions we receive. If you have a question that’s not covered here, feel free to contact us directly.

1. What is the Go Kibbleless Movement?

The Go Kibbleless Movement is a mission-driven initiative founded by Nikki Kendal to help Paw Parents break free from the harmful effects of processed kibble and embrace the benefits of a canine-specific, whole food natural diet. It’s about raising awareness, educating Paw Parents, and making healthier choices for our furry family members—one healthy bowl at a time.

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2. What services do you offer?

We offer a variety of ways to support Paw Parents and their furry family. Our courses include Before the Bowl™ and The Kibbleless Challenge™, with advanced programs like The Kibbleless Life™ and Beyond the Bowl™ coming soon. We also provide private coaching for Paw Parents who prefer extra guidance. Beyond education, we have a growing store with KIBBLELESS merchandise, a children’s book series with companion coloring books, and resources like our blog and petition to support the movement.

3. Why should I choose a nutritional canine coach?

Navigating the world of dog food can be confusing and overwhelming. A nutritional canine coach like Nikki helps you cut through the noise, providing personalized guidance to ensure your dog’s diet supports their overall health and well-being. Whether you’re new to natural feeding or looking to enhance your dog’s current diet, Nikki’s expertise will give you the confidence to make the best choices for your dog.

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4. What’s wrong with feeding my dog kibble?

While kibble is convenient, it comes with significant risks that many Paw Parents may not be aware of. Commercial dog "food" contain additives, fillers, synthetics, and toxins that can lead to serious health problems over time. These highly processed "foods" are not biologically appropriate for dogs, leading to nutritional deficiencies that can cause the early onset of diseases such as obesity, heart disease, and even certain types of cancer.

But the risks don’t stop there. Feeding your dog kibble can also lead to a range of other health issues, including:

Skin Problems: Kibble can contribute to yeast overgrowth, leading to chronic skin issues like itching, redness, and ear infections.

Digestive Issues: Dogs fed on kibble often suffer from vomiting, diarrhea, acid reflux, and even more severe digestive conditions like pancreatitis.

Weakened Immune System: The lack of essential nutrients in kibble can weaken your dog’s immune system, making them more susceptible to infections and other illnesses.

In fact, American dogs are living shorter lifespans today, and the widespread use of kibble is a major contributor to this decline. The reality is, we often have no idea what actually goes into kibble. Ingredients that would never be considered safe for human consumption often end up in dog food, and there’s little to no transparency or accountability in the industry. This is one reason why multiple countries outside the US have banned the sale or distribution of American-made kibble.

Unfortunately, many of us in America remain unaware of these dangers. By switching to a whole food, natural diet -- what our carnivore companions should actually eat -- we can greatly improve our dogs’ health, energy levels, and overall well-being, giving them the longer, healthier lives they deserve.

5. How do I transition my dog from kibble to a whole food diet?

Transitioning isn’t just about swapping food—it’s about preparing your dog’s body for the change. That’s why my focus is all things transition.

Before the Bowl™ prepares YOU for the transition.

The Kibbleless Challenge™ walks you step by step through the full transition as you prepare YOUR DOG for the diet.

The Kibbleless Life™ walks you step by step in creating meal rotations for your dog for life.

For Paw Parents who want extra support, I also offer private coaching after the courses.

6. Is a whole food diet more expensive than kibble?

While the upfront cost of whole foods can be higher than kibble, investing in your dog’s health now can save you from costly vet bills down the road. Many Paw Parents find that the health benefits—such as improved energy, fewer allergies, and a longer lifespan—far outweigh the cost difference. Additionally, Nikki can help you find budget- friendly options for feeding your dog a whole food diet without sacrificing quality.

7. My vet says kibble is best, why should I go Kibbleless?

Many veterinarians recommend kibble because it’s convenient and often promoted by large pet food companies. However, it’s important to remember that kibble is a highly processed food that is not biologically appropriate for dogs. The Go Kibbleless movement is about returning to a more natural, whole food diet that aligns with what dogs are meant to eat. While vets are essential partners in your dog’s health, it’s important to do your own research and consider what’s truly best for your dog’s long- term well-being.

8. Is there a one-size-fits-all meal plan for dogs?

No, there isn’t a one-size-fits-all meal plan for dogs. Each dog is unique, with different needs based on factors like age, breed, size, activity level, and health conditions. That’s why we offer custom meal plans tailored specifically to your dog’s needs. By working with Nikki, you’ll receive a plan that’s designed to support your dog’s individual health and well-being.

9. What if my dog has allergies?

If your dog has allergies, a custom meal plan is even more important. Many commercial dog foods contain common allergens like corn, wheat, soy, and artificial additives. By feeding a whole food diet tailored to your dog’s specific needs, you can often identify and eliminate the ingredients causing the allergic reactions. Nikki can help you create a plan that avoids known allergens and supports your dog’s overall health.

10. Aren’t bones dangerous?

Raw bones can be an excellent source of nutrients for dogs and are part of a species- appropriate diet. However, it’s important to choose the right type of bones. Cooked bones can splinter and cause serious health issues, so always feed raw, meaty bones that are appropriately sized for your dog. Nikki can guide you on which bones are safe and how to feed them properly.

11. Raw food has bacteria in it, will my dog or my family get sick?

Dogs have a highly acidic digestive system that is naturally equipped to handle bacteria found in raw meat. However, safe handling practices are essential to prevent contamination for humans. Always use clean utensils, bowls, and surfaces when preparing raw food, and wash your hands thoroughly after handling. Properly sourced raw food that is fresh and stored correctly minimizes any risk of bacterial infection for both your dog and your family.

12. I don’t feel comfortable feeding raw, is there another option?

Yes, if you’re not comfortable feeding raw, there are other options for providing a whole food diet. Gently cooked meals using fresh, high-quality ingredients can also be species-appropriate and nutritionally complete. Nikki can help you design a gently cooked meal plan that meets your dog’s needs while ensuring they receive all the necessary nutrients.

13. What is a species-appropriate diet?

A species-appropriate diet is one that aligns with the natural dietary needs of a specific species—in this case, dogs. Dogs are carnivores by nature, and their bodies are designed to thrive on a diet rich in animal proteins, fats, and minimal carbohydrates. A species-appropriate diet for dogs mimics what they would naturally eat in the wild, focusing on fresh, whole foods like meats, organs, and bones, with the appropriate balance of nutrients to support their overall health. This also includes adding in a variety of fruits and vegetables, which provide essential vitamins, minerals, and fiber to complement the meat-based diet.

14. Why shouldn’t dogs eat carbs?

Dogs do not have a biological need for carbohydrates. While some carbs can be digested, they often contribute to health issues like obesity, heart disease, and digestive problems. Carbohydrates, especially in the processed form found in kibble, can cause spikes in blood sugar and contribute to chronic inflammation. Dogs thrive on a diet that is high in protein and fat, with minimal to no carbs, as this is what their bodies are naturally adapted to process.

15. I’ve been told a grain-free diet can cause cardiomyopathy in dogs, is this true?

The concern about grain-free diets and Dilated Cardiomyopathy (DCM) stems from a taurine deficiency, which is often caused by a lack of adequate meat in the diet. Taurine is an essential amino acid for heart health, and it is found in high-quality animal proteins. Unfortunately, many grain-free kibbles use legumes and potatoes as fillers, which can interfere with taurine absorption and lead to DCM. Even though kibble may claim to be high in protein, much of that protein can come from plant sources rather than meat, leading to a deficiency in essential nutrients like taurine. A diet rich in real, high-quality meat, as part of a species-appropriate diet, ensures your dog gets the taurine they need for a healthy heart.

16. What certifications do you have?

Nikki holds certifications in canine nutrition and has extensive experience working with dogs and their dietary needs. With a background in elementary education and psychology, Nikki is also skilled in teaching and breaking down complex topics into simple, actionable steps. Her dedication to learning and her personal experience with the kibble crisis drive her passion for helping other Paw Parents make informed choices about their dog’s nutrition.

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My dog has suffered from intense skin allergies for quite awhile. It seemed that every Spring and every Autumn we had to take several trips to the veterinarian to get her skin flair ups under control. She would scratch and itch and pace around all night long. She would sometimes gnaw on her own skin to the point of causing deep inflammation and even infection. At the vets we were constantly told that our only treatment options were expensive allergy testing and allergy shots OR expensive prescription medication. The vet would push this allergy medication but never talk about possible side effects. Often her allergy flair ups would involve ear infections as well and we would be sent home with medicated ointment, antibiotics, skin spray and her ears would have to be cleaned out professionally at the vet. This was an endless and vicious cycle that cost a large amount of money at the vet. We were also usually charged fees to test her ears and skin for yeast. And usually any allergy appointment would involve additional expensive follow up visits to the vet often times being charged again for more testing. One year she had a tremendous allergy flair up!!! I had never seen it this bad. It was the Spring/Summer period and we had already been to the vet for her allergies. The vet was now pushing prescription allergy medicine quite assertively and not offering any alternative and not discussing side effects at all. I felt hopeless and scared. I had never seen my dog this bad before. I didn’t want to put her on prescription pills (that were also extremely expensive) without fully understanding the side effects. But I didn’t know what else to do for her? She wasn’t sleeping. Every night was just endless pacing about. It was constant itching and digging on her skin. Her skin was inflamed to the point I had to put an e-collar on her so she would stop digging. She was having endless allergic reactions that seemed completely uncontrollable. I’ll never forget the first time I had a consultation with Nicole via phone. She was so calm and reassuring. (I was quite emotionally stressed out at the time) so I remember how calming her presence was. To begin with, she knew everything about the prescription allergy medicine my vet wanted to put my dog on. She knew all about the side effects and urged me not to go down that road. Nicole believed that her allergies could be treated holistically and naturally. I was shocked! No one had ever given me any options before for allergy treatment. We started by talking about my dog’s diet. My dog had been eating a chicken based diet and Nicole had a lot of information about how many dogs actually suffer from chicken based allergies and just changing the protein in her diet could make a huge difference! Nicole began educating me about raw food. I learned a lot from her consultations via phone and the information she provided me via email and text message. Just changing my dog’s diet reduced her allergy symptoms immediately! I was so pleased. I actually started to see a way to treat my dog’s allergies whereas before I felt completely helpless. Next Nicole began suggesting herbal supplements to me that I had never heard of before. She began teaching me about herbal powder supplements I could add to my dog’s food. She had us start o4 Leaf Rover Harmony that almost completely knocked out the rest of dog’s allergies. The next step was to start on CBD Dog Health’s Vitality which seemed to alleviate all of my dog’s skin and allergy symptoms. I would like to note that this is the first time in YEARS we have made it through an Autumn and Spring without having to run to the vet for allergy problems. We actually haven’t been to the vet in quite a while which is unusual for us because previously we were running to the office every few months for either skin allergies or IBS problems. That’s the other thing. When Nicole had us switch to a raw diet my dog’s lifetime IBS problems went away! Nicole was very patient with my questions. She is super passionate about dogs and has a deep love of them and it shows in her communication and commitment to helping you help your dog. My dog’s IBS added a whole other layer of issues to deal with. But Nicole never gave up and always came back with more information, advice and tactics to try and get her IBS and skin allergies under control at the same time. I felt like we were working towards a new idea of complete holistic health for my dog Keeva. I feel like that’s where we are now. Keeva now has a level of harmony and well-being that she’s never experienced before! We just had a visit from a family member who pointed out that they had never seen Keeva so fit and wonderfully healthy! And it’s so amazing for her to be allergy free and vibrant! And it’s such a blessing for me to see it and experience it with her! And I really credit Nicole for my dog’s restored health and everything she’s done for us!!! Thank you Nicole!

Megan
Megan
Keeva's Paw Parent

"So grateful to Nikki and Kibbleless for countless hours of consultation and working through ways to make our fur baby healthy. She always cares and seeks to get to the bottom of issues. She wants our dog to have a long life"

Tanya & Yori H.
Tanya & Yori H.
Jasper's Paw Parents

Rex will be seven this year. He’s a rescue (2019) and this home is his fourth. He’s smart, funny, protective and, innately, knows his jobs. I’m so thankful for him. I noticed we were in the vet’s office about every month for one thing or another . . . . they told me he has the thickest file in the office and he’s only 7 years old. He wasn’t staying asleep at night. He wanted to go outside in the wee hours of the morning and then would stand in front of his bowl as if he hadn’t eaten all day. I was done and tired. I’ve known Nikki 30 years and when I saw she was a nutritional pet advocate I contacted her immediately via Facebook. That was December 31, 2024. Six months later, Rex is happy, thinner, sleeping, doesn’t stand by his bowl in the middle of the night, has few allergies, and loves mealtime. I don’t find the end result to be that expensive. Let’s be real . . . . dog food is expensive and it doesn’t matter how crappy or “healthy” it claims to be. It’s pricey. Nikki formulates a plan but before she does that she LISTENS. She hears what concerns you have about your pet and she treats them as her own. She trained ME to help Rex via phone calls, texts and Zoom meetings. She provides research to back up her plan, she provides a shopping list from websites and stores that use the best possible ingredients for our pets. This whole food approach is really good. Rex and I are forever grateful!

Vanessa N.
Vanessa N.
Paw Parent to Rex

My sweet 12 year old Goldendoodle was given 4 months to live after a major abdominal cancer. We were devastated. That was 11 months ago! We contacted Nikki and she was so knowledgeable and loving, not to mention incredibly patient with all my questions! We followed her Foundational Feeding Framework exactly and now she is full remission! My vet even wrote down every thing that we are feeding because even he was blown away with how well she has recovered. Her body seems much more healthy than before the cancer diagnosis. She even is playful again and enjoys her life! This program has given us more time with her and we couldn’t be more grateful! No more kibble EVER for her again! Thank you Nikki, from the bottom of our hearts.

Kate A.
Kate A.
Paw Parent to Tessa

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Kibbleless, LLC 30 N Gould St Ste R, Sheridan, WY 82801

TERMS OF USE | PRIVACY POLICY | DISCLAIMER

All content and information shared by Go Kibbleless™, its family of companies, and Nikki Kendal, CPCN is for educational and informational purposes only. It is not intended to be a substitute for professional veterinary advice, diagnosis, or treatment. We are not veterinarians or medical professionals, and we do not claim to diagnose, treat, cure, or prevent any disease. While we encourage every Paw Parent to take an active role in their dog’s health, we recognize that most conventional veterinary training does not include current, in-depth education on fresh feeding or species-appropriate nutrition. If you choose to seek professional input, we recommend doing so with a practitioner who is informed about real food, holistic care, and the evolving science of canine nutrition.Ultimately, your dog’s health decisions are yours to make. We’re here to educate, empower, and support—not to prescribe.