You tried to feed better.
Your dog got sick.
You didn’t fail — the system did.
When Fresh Fails™ is the book that helps Paw Parents heal their dogs
— and their confidence —
after a failed transition to fresh food.
80%
of Paw Parents
who try to feed fresh
FAIL
"It’s my passion to see those people try again—this time, succeed.
Dogs are dying younger and younger.
This is the only thing that will change those statistics."
~ Nikki Kendal
ABOUT THE BOOK
You wanted to do right by your dog.
You heard kibble wasn’t healthy.
You tried feeding real food — and instead of getting better, your dog got sick.
Maybe it was...
loose stool,
vomiting,
itching,
or your vet told you to “go back to kibble.”
And maybe you did — heartbroken and confused.
That’s where When Fresh Fails™ begins.
Written by Certified Professional Canine Nutritionist, Nikki Kendal,
this book lifts the fog around the confusion, guilt, and fear that most Paw Parents
face when transitioning from kibble to whole food.
You’ll discover that the problem was never you —
it was the process.
And once you understand how to prepare your dog’s body for real nutrition, everything changes.
ABOUT THE AUTHOR
Nikki Kendal
Certified Professional Canine Nutritionist
Nikki Kendal is the only Certified Professional Canine Nutritionist specializing exclusively in transition and healing from kibble.
While many nutritionists focus on diseases or breeds,
Nikki’s work centers on the moment that matters most — the critical transition from processed food to biologically correct, whole-food nutrition.
After losing Marley and Dreamer, and saving Smitten through real food, she made it her life’s mission to help other Paw Parents avoid the same heartbreak.
Her approach blends compassion, clear science, and simple steps anyone can follow.
Because feeding your dog right shouldn’t require courage — it should just take love and knowledge.
WHAT’S INSIDE?
Truth. Healing. Hope.
? Truth ?
Why Kibble Fails
Understand the science of canine biology and what happens at a cellular level when dogs eat food designed for profit, not health.
? Healing ?
How to Transition Safely
Learn the Foundational Feeding Framework™ that prepares your dog’s gut, immune system, and detox pathways for real food — without fear or failure.
? Healing ?
How to Transition Safely
Learn the Foundational Feeding Framework™ that prepares your dog’s gut, immune system, and detox pathways for real food — without fear or failure.
? Hope ?
Living the Kibbleless Life
See how love and science work together to rebuild your dog’s vitality from the inside out, one bowl at a time.
WHY THIS BOOK MATTERS
80% of Paw Parents who try to feed fresh end up going back to kibble.
Not because they failed—but because no one prepared them.
When Fresh Fails™ changes that.
When Nikki lost her two beloved doodles, Marley and Dreamer, to kibble toxins
— and nearly lost her youngest, Smitten —
she discovered a truth most Paw Parents never hear:
kibble doesn’t just fail the body; it rewires it.
Saving Smitten through whole, living food became the start of a movement.
And this book is its beating heart —
a guide to help you transition with understanding, not fear.
BEYOND THE BOOK
When Fresh Fails™ is just the beginning of your Kibbleless Journey.
Continue learning through:
📘 Before the Bowl™ –
Understanding the truth about kibble and learning how to read your dog’s signals.
🎓 The Kibbleless Challenge™ –
Preparing your dog’s body for real food, safely and confidently.
🥩 The Kibbleless Life™ –
Feeding for longevity through rotation, balance, and individualized nutrition.
And when your dog’s story becomes one of hope, share it with others on the
🌈 PawsForHopeWall.com —
our living gallery of transformation stories.
“This is the book I wish I’d had when I found out kibble killed my dogs.
It’s not about blame — it’s about hope.”
— Nikki Kendal, CPCN
If you’ve ever tried to feed your dog better and it backfired, this book is for you.
You didn’t fail your dog — the system failed both of you.
Let’s make it right.
Together.
For just $37.00 you'll get
When Fresh Failstm
(a mini course in the form of a downloadable eBook),
as well as a
printable 3-day Cellular Reset Companion Guide.
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